Norwegian Luna Hull Art Video

The Ask

To generate excitement and advance bookings ahead of the launch of Norwegian Luna, the product and brand teams at NCL were looking to create a video that would get guests excited about an often overlooked, yet gorgeous aspect of the ship: the hull art.

The Creative

Rebel Fish (our in-house agency) created a video that would appeal to hardcore cruise enthusiasts and art-loving new-to-cruise guests alike. As a writer, this was a really interesting project to work on because it was entirely interviews with Elle, the street artist and muralist who designed the art for Norwegian Luna. The interviews were authentic so we didn’t know her answers ahead of time. I worked with the team to outline the shape of the story we wanted to tell and, based on that outline, I wrote the interview questions. But then we stepped back and let the story come to life and surprise us a little along the way.

Results

This got 13k views on Youtube alone and provided the team with content we were able to use for 2+ years as the ship was announced, opened for sale, launched and beyond.