Norwegian Luna Christening Video
THE ASK
Norwegian Cruise Line launched Norwegian Luna in 2026. Having launched a ship every year for the past four years, the events, product, and brand teams wanted to make this launch feel new and exciting. They requested a video to kick off the christening event in Miami, FL. Also new since the previous ship launch: the brand had a makeover. This involved a shift in tone of voice, imagery and a return to a tagline from the past: It’s Different Out Here. This was an opportunity to show off the new brand as well as the ship.
THE CREATIVE
Building on the commercial that was live in market at the time, my design partner and I created a script featuring some characters from that T.V. spot.
It’s a fish-out-of-water story where sailors from the 1800s arrive on Norwegian Luna, explore the ship and discover all the ways it’s superior to their own. Each sailor walks away with a different idea of what sets Norwegian Luna apart, hitting home the idea that if these characters from a totally different century can find something on this new ship to love, you and your vacation crew will, too.
Creating this video involved working hand-in-hand with departments across NCL and also Think Twice, an outside production company, to capture the story. I drafted the script after brainstorming scenes with my design partner and was present at the shoot to guide the creative and manage any script changes we had on the fly.
We also expanded the original scope of the project: pitching social content that helped this story have legs and get attention beyond the event itself. After all, it’s hard to scroll past someone in full 19th century regalia on a flamingo floatie.
RESULTS
This video was well received within the organization, got positive reviews from event attendees and, on social media, it contributed to the over 4 million impressions across all the Norwegian Luna Christening content.
